La Cala, Spain (in association with Hotel Solutions Partnership)
Braemar Golf were approached by Hotel Solutions Partnership in 2011, to provide Commercial Golf expertise to their team in a business audit and turnaround service to FBD Hotels & Resorts, the owners of La Cala Resort, in Mijas, Spain.
As part of the HSP team, Braemar conducted a week long audit and review of the golf facilities, operations, team and business performance. Working closely with the HSP team to ensure the future golf strategy integrated with the overall resort, a 25 page recommendations report was produced for implementation by the new interim management provided by HSP. This covered all areas of the golf operations including retail, operational standards, pricing & offers, target markets, sales distribution channels, golf course presentation, organisational structure etc.
- Business Performance, Facility and Operational Audit
- Recommendations Report